AD Tourism Kargil launches ‘Travel for LiFE’ program.

Kargil, July 30, 2023: Assistant Director Tourism, Kargil, Aga Syed Toha, today unveiled the Ministry of Tourism’s transformative “Travel for LiFE” program under Mission LiFE.
This ambitious initiative aims to drive substantial behavioral changes among tourists and tourism stakeholders, making a profound impact on environmental protection and climate action.
At the beginning of the event, AD Tourism emphasized the crucial importance of sustainability in the tourism sector and the significance of industry collaboration in achieving this objective.
He announced that weekly programs would be organized in partnership with various stakeholders, including hoteliers and taxi operators, focusing on different topics. The theme for this week, as per the calendar, was “SAVE WATER.”
Toha highlighted the seamless alignment of tourism with the LiFE Mission and introduced the Ministry of Tourism’s pioneering campaign, “Travel for LiFE.”
During the event, the AD Tourism, alongside the enthusiastic participants, took the Travel for LiFE pledge, demonstrating their unwavering commitment to traveling responsibly.
The program has compiled a comprehensive list of “Travel for LiFE Actions” that tourists and tourism businesses can adopt. To raise awareness and promote the adoption of these actions, a range of Information, Education, and Communication (IEC) activities and capacity-building initiatives have been proposed as integral components of the program.
Assistant Manager for Ladakh from the Ministry of Tourism, Ali Asgar, alongside President of All Kargil Tour and Travel Association (AKTTA), Mohd Hassanain, Treasurer of AKTTA, Fayaz Ahmad, Media Coordinator of AKTTA, Imaran Mala, Website Manager of Ladakh Times, Niyaz Ali, and staff of the Tourism Department were all present at the event.
In anticipation of the World Tourism Day celebration in 2023, the Ministry of Tourism has launched a weekly calendar focused on specific themes. This calendar has been distributed among the States/UTs to facilitate the seamless execution of the Travel for LiFE program.