Hon’ble Prime Minister Shri Narendra Modi visits Ladakh Pavilion at Bharat Parv 2026; Appreciates indigenous products, traditional crafts and cultural heritage.

Hon’ble Prime Minister Shri Narendra Modi visits Ladakh Pavilion at Bharat Parv 2026; Appreciates indigenous products, traditional crafts and cultural heritage.
Ekta Nagar, Gujarat, October 31, 2026: In a moment of immense pride and honour for the Union Territory of Ladakh, the Hon’ble Prime Minister of India, Shri Narendra Modi, today visited the Ladakh Pavilion at Bharat Parv 2026 in Ekta Nagar, Gujarat, on the occasion of Rashtriya Ekta Diwas.
During his visit, the Hon’ble Prime Minister explored the rich collection of Ladakh’s indigenous products, traditional handicrafts, handloom creations and locally manufactured products showcased under Brand Ladakh. The pavilion featured a diverse range of products, including GI-tagged Ladakhi Pashmina and apricot products, Sea Buckthorn juice and other products, Alfalfa honey, traditional wood carvings, Thangka paintings and exquisite handicrafts. Tourism brochures highlighting Ladakh’s renowned destinations, cultural heritage and adventure tourism attractions were also displayed.
The Hon’ble Prime Minister interacted with representatives from Ladakh and enquired about the indigenous products, their production processes, nutritional value and health benefits. He particularly expressed interest in Sea Buckthorn juice and appreciated the region’s unique, locally sourced products. He also interacted with traditional cultural artists and appreciated their traditional attire and cultural representation.
The visit provided national recognition and encouragement to Ladakh’s local producers, artisans, entrepreneurs and cultural communities. The participation of Ladakh at Bharat Parv 2026 offered a prestigious national platform to promote its indigenous products, traditional craftsmanship and rich cultural identity.
From a tourism perspective, the showcase highlighted Ladakh’s immense potential as a premier destination, renowned for its breathtaking Himalayan landscapes, unique cultural traditions, spiritual heritage and adventure tourism. Such national-level exposure is expected to enhance Ladakh’s visibility, promote local products, strengthen market linkages and generate greater interest among prospective visitors.
The Ladakh Pavilion was coordinated by Sh. Nazir Hussain, Deputy Secretary, Ladakh Academy of Art, Culture & Languages (LAACL), along with Sh. Zakir Hussain, Account Officer, Directorate of Tourism; Sh. Ghulam Rasool, Tourist Officer, Department of Tourism; and Sh. Lundup Dorjai, Cultural Officer, LAACL.
The participation of the Ladakh delegation in Rashtriya Ekta Diwas and Bharat Parv 2026 is being undertaken under the guidance of the Hon’ble Lieutenant Governor, UT Ladakh, Shri Vinai Kumar Saxena, and under the leadership and supervision of Sh. Sanjeet Rodrigues, IAS, Secretary, Department of Tourism & Culture, UT Ladakh.
The visit of the Hon’ble Prime Minister marks a proud milestone for Ladakh and reinforces the vision of Vocal for Local, promoting indigenous products, empowering local artisans and entrepreneurs, preserving cultural heritage and showcasing Ladakh’s unique identity and tourism potential on the national and international stage.