The Information and Public Relations Department Leh, in collaboration with Eliezer Joldan Memorial College, Leh .

The Information and Public Relations Department Leh, in collaboration with Eliezer Joldan Memorial College, Leh conducted an awareness session at the Conference Hall of EJM college to encourage students to participate in the ‘Gems of India’ challlenge on WAVES OTT platform, aimed at showcasing stories from Ladakh on a national platform.
The awareness campaign was attended by PrincipalLehJM College, Professor Stanzin Yangdol along with faculty members and students of the college.
The campaign commenced with a short video explaining the ‘Gems of India’ initiative, followed by a step-by-step demonstration of the registration process, video uploading procedure and other important guidelines. The participants were also informed that the pilot submission window is already open and will remain open until August 31, 2026.
A brief presentation was also delivered, providing information about the ‘Gems of India’ initiative and other relevant aspects of the contest. The programme highlighted the attractive awards at the District, State/UT and National levels, encouraging creators to showcase the best of their respective districts through innovative storytelling.
A question-and-answer session was also held, during which participants raised queries regarding the registration process, video submission and other aspects of the contest.
The initiative provides a platform for citizens, particularly youth and aspiring content creators, to produce authentic digital stories highlighting Ladakh’s rich cultural heritage, traditions, handicrafts, cuisine, folk arts, landscapes and other unique aspects.
Citizens, especially young digital creators from Leh district, are encouraged to actively participate in the initiative and seize this opportunity to present Ladakh’s unique identity, heritage and tourism potential to audiences across the nation.